The customer experience is key.
Your program should be easy to use and understand - customers shouldn’t have to jump through hoops to redeem rewards. Don’t create too many stipulations and rules because if your customer feels that it’s too difficult to earn points and achieve rewards, they’ll lose interest. We can help set up an enticing program for you to roll out.
Ask for feedback
Your loyalty program will allow you to track popular promotions and most desired rewards but if you’re not sure what appeals to your customers – ask them! A simple survey will allow you to gain important insight on products or services your customers value so you can offer rewards and VIP experiences that they want. Customers will appreciate the opportunity to be heard and feel like they’re contributing to a better program.
Provide easy access to your program rules and be consistent in providing communication with members when there are program changes or promotions. Make it easy for members to reach your team with questions about their loyalty account. Respond quickly and pleasantly to any dissatisfied customer comments and own your mistakes. We’re here to help you engage and keep your customers coming back.