While your customers may love your rewards program, they still need to receive a positive overall experience with your business/brand consistently to make the relationship work. Your loyalty program should complement your customer experience, not try to replace it.
Check your reports to identify which rewards your customers love the most. If you’re thinking about adding some different reward items but are unsure what to offer, ask your loyalty members through a quick survey. They’ll be happy to provide insight to help further tailor their rewards program to their preferences. Don’t forget to add special perks that are only attainable to your loyal members through the program. How is your program different from your competitors? Try to revisit your program regularly to ensure it’s unique, fresh, and exciting for your VIPs. Showcase your top members monthly on your website or social channels and think about other ways you can engage them and make them feel special.
Here are a few must-haves when trying to ensure a great customer experience: